You walk in to Panera Bread Restaurant and order one of their delectable sandwiches. You can’t resist that oversized gourmet chocolate cookie for desert. You put your hands on a cup of top-notch coffee. You feel like you are at home. You love those Panera Bread recipes, but did you ever wonder where the Panera Restaurant brand came from? How was it born, per say?
The company actually opened its doors in 1981. It was then know as Au Bon Pain Co., Inc. Billing itself as a “Bakery-Café,” Au Bon Pain did very well growing along the eastern
The Saint Louis Bread Company, another “Bakery-Café” business with over 20 stores, was purchased by the company in 1993. The company reinvented that place, changing its name to “Panera Bread,” increasing its average unit volumes by 75% in the process. They offered Panera Bread coupons during that time to help increase sales.
In the late 1990s, they began to realize that there was huge potential in the company. It was thought that to continue to grow and prosper, they needed to increase its name recognition. It was understood at the time this endeavor would cause a huge financial commitment. All of the eatery’s management resources were put to the test. The days of handing out a Panera Bread coupon to increase sales had gone by. A new approach was needed to ensure they would become a top brand, known for their Panera Bread recipes.
In 1999, the company sold all remaining Au Bon Pain Co., Inc. business units. The company was officially changed. Panera Bread recipes have been the key to the company’s success since the beginning. Since 1999, their profits have risen 13-fold creating over one billion dollars for loyal investors.
With over 1,275 stores in 40 states and the country of Canada , Panera Bread locations continue to grow, providing customers with scrumptious food in a soothing, friendly environment. The next time you are looking for a healthy treat, try this awesome place and I promise you, you won’t be sorry. It doesn’t matter which of the Panera Bread recipes you try, you will love them all! Remember to look for online coupons for Panera Bread that will save you money.

